David L. Cahill
Customer Loyalty in Third Party Logistics Relationships: Findings from Studies in Germany and the USA - Contributions to Management Science David L. Cahill 2007 edition

Name: Customer Loyalty in Third Party Logistics Relationships: Findings from Studies in Germany and the USA - Contributions to Management Science
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Author: David L. Cahill

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Customer Loyalty in Third Party Logistics Relationships: Findings from Studies in Germany and the USA - Contributions to Management Science

David L. Cahill

2007 edition

To manage an effective customer loyalty program, third party logistics service providers (3PLs) must understand the determining factors, as well as cultural background on loyalty. This book develops a model of customer loyalty, which is then validated using empirical data from nearly 800 logistics managers in Germany and the USA.

309 pages, 114 black & white tables, biography

Mediji	Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru)
Izlaists	2006. gada 16. oktobris
ISBN13	9783790819038
Izdevēji	Springer-Verlag Berlin and Heidelberg Gm
Lapas	309
Izmēri	155 × 235 × 18 mm · 489 g
Valoda	Franču