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A Concise Guide to Market Research: The Process, Data, and Methods Using IBM SPSS Statistics - Springer Texts in Business and Economics Marko Sarstedt Softcover reprint of the original 2nd ed. 2014 edition
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A Concise Guide to Market Research: The Process, Data, and Methods Using IBM SPSS Statistics - Springer Texts in Business and Economics
Marko Sarstedt
This updated and revised second edition of the accessible, practice-oriented guide gives readers a compact and step-by-step introduction to the most important quantitative market research techniques, as well as how to use and analyze them in SPSS.
369 pages, 119 black & white illustrations, biography
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2016. gada 17. septembris |
| ISBN13 | 9783662519813 |
| Izdevēji | Springer-Verlag Berlin and Heidelberg Gm |
| Lapas | 347 |
| Izmēri | 155 × 235 × 20 mm · 563 g |
| Valoda | Vācu |
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