Pastāsti draugiem par šo preci:
A Concise Guide to Market Research: The Process, Data, and Methods Using IBM SPSS Statistics - Springer Texts in Business and Economics Marko Sarstedt 3rd ed. 2019 edition
A Concise Guide to Market Research: The Process, Data, and Methods Using IBM SPSS Statistics - Springer Texts in Business and Economics
Marko Sarstedt
This updated and revised second edition of the accessible, practice-oriented guide gives readers a compact and step-by-step introduction to the most important quantitative market research techniques, as well as how to use and analyze them in SPSS.
396 pages, 106 Illustrations, color; 70 Illustrations, black and white; XVII, 396 p. 176 illus., 106
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2018. gada 28. septembris |
| ISBN13 | 9783662567067 |
| Izdevēji | Springer-Verlag Berlin and Heidelberg Gm |
| Lapas | 396 |
| Izmēri | 164 × 241 × 29 mm · 786 g |
| Valoda | Vācu |