Atif Umair

Contemporary Private Media's Programs and Gratification of Students Atif Umair

The respondents? perceptions about the private television channels? political programs on the issues of National and International importance in view of ?Uses and Gratification model?. Moreover to check respondents? satisfaction level with the selected private television channels i.e., Geo news, Express News, Dunya News, SAMAA TV and ARY News and their current affairs programs. Data was collected through personal interview techniques (questionnaire) from 320 (160 natural sciences, 160social science) respondents by using purposive sample technique. Respondents are equally selected for the being interviewed from the each departments of natural and social sciences of University of Sargodha. The findings of the study illustrate that the majority of respondents preferred to watch Geo news for seeking information about the issues of national and international importance as compared to other private television channels.