The Cultural Influence on International Business - Mostafa Elmarzouki - Grāmatas - LAP LAMBERT Academic Publishing - 9783659522710 - 2014. gada 9. februāris
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The Cultural Influence on International Business

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Doing Business globally entails managing culture across borders. An effective management of culture across borders entails success, while ineffective management leads to failure. While reading this book, you will understand why the Giant retailer-Walmart-has failed to perform successfully in certain markets, and you will grasp the fatal mistakes that leads to its failure. Ultimately, the reader of this book will understand the influence of culture on international business

Mediji Grāmatas     Paperback Book   (Grāmata ar mīksto vāku un līmēto muguru)
Izlaists 2014. gada 9. februāris
ISBN13 9783659522710
Izdevēji LAP LAMBERT Academic Publishing
Lapas 64
Izmēri 150 × 4 × 226 mm   ·   113 g
Valoda Vācu