Neha Mishra

Pictogram - a Pharmaceutical Care Neha Mishra

Pharmaceutical care is a philosophy of practice that is being adopted by many pharmacists world-wide and is described as a practice in which the pharmacist takes responsibility for a patient?s drug-related needs and is held accountable for this commitment. Pictorials may be used to augment textual instructions in the depiction of safety and warning information on medicines. An inability to read and understand written medication instructions may be a major contributory factor to non-compliance in certain population. The use of visual aids such as pictograms in communicating health information to low-literate populations has been receiving increased attention over the past few years and this is accompanied by a growing body of literature on the subject. Although a detailed discussion is beyond the scope of this book, a review on the topic is available.