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Marketing Strategies Used by Academic Libraries Ernest Ester
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Marketing Strategies Used by Academic Libraries
Ernest Ester
Academic libraries have been using a number of approaches such e-mails, newsletters, brochures, exhibitions, information literacy programmes and workshops as to market information resources and services including . This book gives the highlights of different marketing strategies used by academic libraries. The effective way to employ marketing strategies has been put and therefore academic libraries are advised to use the book for the betterment of their libraries
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2014. gada 18. decembris |
| ISBN13 | 9783659500282 |
| Izdevēji | LAP Lambert Academic Publishing |
| Lapas | 124 |
| Izmēri | 7 × 152 × 229 mm · 203 g |
| Valoda | Vācu |
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