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Relationship Marketing and Customers' Loyalty in Banking Industry Yonas Berhanu Hailu
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Relationship Marketing and Customers' Loyalty in Banking Industry
Yonas Berhanu Hailu
Today the market place is very dynamic vibrant and competitive. The customers are smarter, more informed,and have an access to many channels and choices which they take little time to exercise. Customer can easily defect to competitors who promise better offerings at low prices. Therefore, the key strategy that companies would follow to make their customers loyal in this turbulent environment is Relationship Marketing.
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2014. gada 4. janvāris |
| ISBN13 | 9783659498022 |
| Izdevēji | LAP LAMBERT Academic Publishing |
| Lapas | 112 |
| Izmēri | 150 × 7 × 226 mm · 185 g |
| Valoda | Vācu |
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