Nguyen Pham

Student Support Policies: the Catalyst for Promotion Enrollment? Nguyen Pham

Enrollment management (EM) has been a preoccupation among higher education institutions over the past decades. The socio-economic and technological changes have influenced student demography and students? financial capacity, which entails challenges in EM around the world. Researchers have studied a wide range of measures to manage enrollment, including measures increasing student engagement, international student numbers, non-traditional student population, diversity, recruitment, and marketing. However, research has not focused on the role of student support policies (SSPs) in EM. Therefore, this book fills the gap with insights from a case study at Loyal University, a public four-year university in the Midwest of the United States of America in 2012, about students? attitude towards SSPs when they decide to enroll in a university and retain until graduation. The findings indicate that SSPs, at a certain degree, are a catalyst for both recruitment and retention. Higher education administrators and researchers may find the data useful and helpful when they strategize and promote student enrollment at their institutions.