Kyrgyz Radio: Development of the National Media  Rating System - Anna Feofilaktova - Grāmatas - LAP LAMBERT Academic Publishing - 9783659393051 - 2013. gada 16. jūlijs
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Kyrgyz Radio: Development of the National Media Rating System

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"Old-school? media, such as radio, faced a problem of losing potential clients and it had to pay much more attention to their audience and its needs. The role of ratings has increased sharply because of demand of study the auditory, its behavior and response... This paper aims to understand the principles and methods of construction and the formation of the ratings in radio; their use in radio work and their importance not only for effective distribution of advertisements, but also for the formation of the internal workings of radio stations..."

Mediji Grāmatas     Paperback Book   (Grāmata ar mīksto vāku un līmēto muguru)
Izlaists 2013. gada 16. jūlijs
ISBN13 9783659393051
Izdevēji LAP LAMBERT Academic Publishing
Lapas 60
Izmēri 150 × 4 × 225 mm   ·   107 g
Valoda Vācu