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Dimensions of Brand Equity (A Comparative Study of Coke and Pepsi) Zainab Wadood
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Dimensions of Brand Equity (A Comparative Study of Coke and Pepsi)
Zainab Wadood
Brand Equity Analysis - A comparative study of Pepsi and Coca Cola is done to analyse the elements/factors effecting the brand equity of both these organizations. The research cover various statistical tools in order to draw appropriate results which will in future help other beverage organizations in understanding what Pepsi and Coca Cola did right with their brands in the present markets, helping them to establish their own identity.
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2013. gada 22. marts |
| ISBN13 | 9783659374647 |
| Izdevēji | LAP LAMBERT Academic Publishing |
| Lapas | 52 |
| Izmēri | 150 × 3 × 225 mm · 96 g |
| Valoda | Vācu |
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