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Customer Relationship Management and Marketing Performance of Bank Robson Mekonnin
Customer Relationship Management and Marketing Performance of Bank
Robson Mekonnin
The book contributes to Customer relationship management and marketing performance literature by indicating a crucial role of customer relationship management for marketing performance of the banking sectors. Moreover, it also contributes to close the gap of empirical research in the field, which exists particularly due to the diverse attitude of customers in developing countries, like Ethiopia, to bring changes in building customer relationship in the banking sector.
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2013. gada 24. aprīlis |
| ISBN13 | 9783659363702 |
| Izdevēji | LAP LAMBERT Academic Publishing |
| Lapas | 136 |
| Izmēri | 150 × 8 × 225 mm · 221 g |
| Valoda | Vācu |
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