Customer Relationship Management and Marketing Performance of Bank - Robson Mekonnin - Grāmatas - LAP LAMBERT Academic Publishing - 9783659363702 - 2013. gada 24. aprīlis
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Customer Relationship Management and Marketing Performance of Bank

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Paredzamā piegāde . gada 30. okt. - . gada 9. nov.
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The book contributes to Customer relationship management and marketing performance literature by indicating a crucial role of customer relationship management for marketing performance of the banking sectors. Moreover, it also contributes to close the gap of empirical research in the field, which exists particularly due to the diverse attitude of customers in developing countries, like Ethiopia, to bring changes in building customer relationship in the banking sector.

Mediji Grāmatas     Paperback Book   (Grāmata ar mīksto vāku un līmēto muguru)
Izlaists 2013. gada 24. aprīlis
ISBN13 9783659363702
Izdevēji LAP LAMBERT Academic Publishing
Lapas 136
Izmēri 150 × 8 × 225 mm   ·   221 g
Valoda Vācu