Leslie Gauthier

Olfactory Profile Development for Low Incomes in China & India: How Cultural Studies on Low Income Consumers in China & India Lead to Develop New Olfactory Profiles Leslie Gauthier

Low Income Consumer in China and India is a volatile market which quickly evolves, proposing new olfactive profiles for fast moving consumer goods in these regions of the world requires both the understanding of the consumer and the knowledge of the market for a specific product category. The twofold studies are interdependent and the combination of both plays a key part to engender further work in fragrance development. With the aim to develop new olfactive profiles for detergent, soap and shampoo category for both China and India the study was initiated to explore the cultural and environmental lifestyle of low income consumers in both countries to better understand their olfactive environment, preferences and olfactive ?needs? for the future when disposable income will increase.