Hans-Wilhelm Eckert
Storytelling With Data: Gaining Insights, Developing Strategy and taking Corporate Communications to a new level Hans-Wilhelm Eckert 1st ed. 2022 edition

Name: Storytelling With Data: Gaining Insights, Developing Strategy and taking Corporate Communications to a new level
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Author: Hans-Wilhelm Eckert

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Storytelling With Data: Gaining Insights, Developing Strategy and taking Corporate Communications to a new level

Hans-Wilhelm Eckert

1st ed. 2022 edition

This book shows the role data plays in communication and marketing and how it can be used as an important source for storytelling. He also provides useful tools and shows why data can lie, how important its visual processing is, where its use meets ethical limits and why data protection is also a business opportunity.

138 pages, 1 Illustrations, black and white; XIV, 138 p. 1 illus.

Mediji	Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru)
Izlaists	2022. gada 1. novembris
ISBN13	9783658385545
Izdevēji	Springer Fachmedien Wiesbaden
Lapas	138
Izmēri	210 × 147 × 11 mm · 208 g
Valoda	Angļu