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Advances in Advertising Research IX Verolien Cauberghe 1st ed. 2018 edition
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Advances in Advertising Research IX
Verolien Cauberghe
This book addresses challenges and opportunities in research and management related to new advertising and consumer practices in a converging media society. Advances in Advertising Research are published by the European Advertising Academy (EAA).
353 pages, 35 Illustrations, black and white; XII, 353 p. 35 illus.
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