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Customer Co-Design: A Study in the Mass Customization Industry - Markt- und Unternehmensentwicklung Markets and Organisations Stefan R. Thallmaier 2015 edition
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Customer Co-Design: A Study in the Mass Customization Industry - Markt- und Unternehmensentwicklung Markets and Organisations
Stefan R. Thallmaier
Based on qualitative and quantitative research, the author examines how this proliferation impacts customers' value perception in the different stages of the co-design process. The research shows that customers' value perception profits from varying levels of social presence throughout the co-design process.
218 pages, 29 black & white illustrations, 19 black & white tables, biography
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