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Measures for Innovating Business Models: An Empirical Study of German SMEs - BestMasters Oana Buliga 2014 edition
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Measures for Innovating Business Models: An Empirical Study of German SMEs - BestMasters
Oana Buliga
The literature on business model innovation mainly regards large enterprises and is not tailored to SME characteristics. Oana Buliga takes an exploratory look at whether SMEs use strategies which are mainly designed for large enterprises for innovating their business models.
74 pages, 26 black & white illustrations, 7 black & white tables, biography
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