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Branded Spaces: Experience Enactments and Entanglements - Management - Culture - Interpretation Stephan Sonnenburg 2013 edition
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Branded Spaces: Experience Enactments and Entanglements - Management - Culture - Interpretation
Stephan Sonnenburg
Sweeping transformation of brands has led to a warranted need to conquer space for brand performances. In a fast changing world, branded spaces are becoming lighthouses for brands, for their image and for their relationship to agents.
286 pages, 75 black & white illustrations, biography
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2013. gada 16. marts |
| ISBN13 | 9783658015602 |
| Izdevēji | Springer |
| Žanrs | Aspects (Academic) > Business Aspects |
| Lapas | 278 |
| Izmēri | 147 × 211 × 16 mm · 376 g |
| Valoda | Vācu |
| Redaktors | Baker, Laura |
| Redaktors | Sonnenburg, Stephan |
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