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A Concise Guide to Market Research: The Process, Data, and Methods Using IBM SPSS Statistics - Springer Texts in Business and Economics Marko Sarstedt 2nd ed. 2014 edition
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A Concise Guide to Market Research: The Process, Data, and Methods Using IBM SPSS Statistics - Springer Texts in Business and Economics
Marko Sarstedt
This updated and revised second edition of the accessible, practice-oriented guide gives readers a compact and step-by-step introduction to the most important quantitative market research techniques, as well as how to use and analyze them in SPSS.
369 pages, 119 black & white illustrations, biography
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2014. gada 30. jūlijs |
| ISBN13 | 9783642539640 |
| Izdevēji | Springer-Verlag Berlin and Heidelberg Gm |
| Lapas | 347 |
| Izmēri | 240 × 159 × 25 mm · 712 g |
| Valoda | Angļu |
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