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The Executor of Integrated Marketing Communications Strategy: Marcom Manager's Working Model - SpringerBriefs in Business Kwang-Yong Shin 2013 edition
The Executor of Integrated Marketing Communications Strategy: Marcom Manager's Working Model - SpringerBriefs in Business
Kwang-Yong Shin
The book mainly addresses the following aspects: First, it systematically introduces the domestic and foreign research results, pointing out the key elements of the basic theory of IMC, according to a company's present situation and the practice of IMC strategy.
162 pages, 30 black & white illustrations, biography
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2013. gada 17. jūnijs |
| ISBN13 | 9783642380907 |
| Izdevēji | Springer-Verlag Berlin and Heidelberg Gm |
| Lapas | 148 |
| Izmēri | 155 × 235 × 8 mm · 254 g |
| Valoda | Vācu |
Ziemassvētku dāvanas var atgriezt līdz 31. janvārim