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Procurement Marketing: A Strategic Concept Udo Koppelmann Softcover reprint of hardcover 1st ed. 1998 edition
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Procurement Marketing: A Strategic Concept
Udo Koppelmann
A compilation of the core aspects of procurement marketing in a way which allows an easier translation of relevant theoretical findings into every-day business. The book adopts a decision-orientated approach, starting with a situation analysis and leading through a heuristic structure to the right combination of procurement tools.
196 pages, 1 black & white illustrations, biography
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2010. gada 3. decembris |
| ISBN13 | 9783642084133 |
| Izdevēji | Springer-Verlag Berlin and Heidelberg Gm |
| Lapas | 184 |
| Izmēri | 155 × 235 × 10 mm · 281 g |
| Valoda | Vācu |
| Tulks | Luders, A. |
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