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Procurement Marketing: A Strategic Concept Udo Koppelmann 1998 edition
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Procurement Marketing: A Strategic Concept
Udo Koppelmann
A compilation of the core aspects of procurement marketing in a way which allows an easier translation of relevant theoretical findings into every-day business. The book adopts a decision-orientated approach, starting with a situation analysis and leading through a heuristic structure to the right combination of procurement tools.
184 pages, biography
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 1998. gada 16. jūlijs |
| ISBN13 | 9783540644590 |
| Izdevēji | Springer-Verlag Berlin and Heidelberg Gm |
| Lapas | 184 |
| Izmēri | 156 × 234 × 12 mm · 458 g |
| Valoda | Angļu Vācu |
| Tulks | Luders, A. |
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