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Optimal Bundling: Marketing Strategies for Improving Economic Performance H Hennig-schmidt 1999 edition
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Optimal Bundling: Marketing Strategies for Improving Economic Performance
H Hennig-schmidt
Leading scientists present their latest research results in the area of product and price bundling, with respect to optimization as well as to behavioral bundling approaches. In addition the reader will learn how to implement bundling strategies and how to set up a bundling concept.
312 pages, 48 black & white tables, biography
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 1999. gada 21. janvāris |
| ISBN13 | 9783540652472 |
| Izdevēji | Springer-Verlag Berlin and Heidelberg Gm |
| Lapas | 299 |
| Izmēri | 155 × 235 × 19 mm · 1,36 kg |
| Valoda | Vācu |
| Redaktors | Fuerderer, Ralph |
| Redaktors | Herrmann, Andreas |
| Redaktors | Wuebker, Georg |
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