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Customer Relationship Management: Electronic Customer Care in the New Economy Andreas Muther 1. izdevums
Customer Relationship Management: Electronic Customer Care in the New Economy
Andreas Muther
This work describes the customer relationship using the concept of the customer buying cycle. For each phase of the customer buying cycle it shows how information technologies can be used to generate benefits either for the customer or for the company that implements the CRM tools.
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2001. gada 1. jūlijs |
| ISBN13 | 9783540413776 |
| Izdevēji | Springer-Verlag Berlin and Heidelberg Gm |
| Lapas | 150 |
| Izmēri | 159 × 235 × 13 mm · 363 g |
| Valoda | Angļu |