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B2B Brand Management Philip Kotler 2006 edition
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B2B Brand Management
Philip Kotler
As products become increasingly similar, companies are turning to branding as a way to create a preference for their offerings. Now it is time for more industrial companies to start using branding in a sophisticated way. But industrial companies must understand that branding goes far beyond building names for a set of offerings.
376 pages, biography
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2006. gada 17. augusts |
| ISBN13 | 9783540253600 |
| Izdevēji | Springer-Verlag Berlin and Heidelberg Gm |
| Lapas | 357 |
| Izmēri | 240 × 164 × 31 mm · 728 g |
| Valoda | Franču |
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