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Services Marketing Cases in Emerging Markets: An Asian Perspective Roy 1st ed. 2017 edition
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Services Marketing Cases in Emerging Markets: An Asian Perspective
Roy
This casebook provides students and academics in business management and marketing with a collection of case studies on services marketing and service operations in emerging economies.
194 pages, 4 black & white illustrations, 24 colour illustrations, biography
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2016. gada 15. septembris |
| ISBN13 | 9783319329680 |
| Izdevēji | Springer International Publishing AG |
| Lapas | 184 |
| Izmēri | 243 × 166 × 18 mm · 453 g |
| Valoda | Vācu |
| Redaktors | Mutum, Dilip S. |
| Redaktors | Nguyen, Bang |
| Redaktors | Roy, Sanjit Kumar |
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