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Top Down Innovation - SpringerBriefs in Business Mary J. Cronin 2014 edition
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Top Down Innovation - SpringerBriefs in Business
Mary J. Cronin
Top-Down Innovation discusses the barriers to successful organizational and product innovation, distills the leading theories about how to foster innovation, and presents six case studies of well-known brands that have succeeded (and in one case failed) in meeting innovation challenges.
100 pages, 4 colour illustrations, biography
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2014. gada 16. janvāris |
| ISBN13 | 9783319039008 |
| Izdevēji | Springer International Publishing AG |
| Lapas | 77 |
| Izmēri | 155 × 235 × 5 mm · 136 g |
| Valoda | Franču |
| Redaktors | Cronin, Mary J. |
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