An Introduction to Self-Report Measurement: Concepts, Principles and Expectations - Michael G. Elasmar - Grāmatas - De Gruyter - 9783111590851 - 2025. gada 21. aprīlis
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Michael G. Elasmar
An Introduction to Self-Report Measurement: Concepts, Principles and Expectations

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This book covers the science of measuring the invisible building blocks of thought processes that are useful for understanding humans, including technology users, media consumers, and consumers of goods and services. It provides: An explanation of what self-report measurement entails for beginners; A clear set of assumptions needed in order for self-report measures to yield valuable information; A mindset that needs to be adopted when using self-report measurement in the contexts of surveys and experiments; Guidance for extracting opinion from social media text content and integrating AI; A roadmap for quantifying the errors associated with self-report measurement.

Mediji Grāmatas     Paperback Book   (Grāmata ar mīksto vāku un līmēto muguru)
Izlaists 2025. gada 21. aprīlis
ISBN13 9783111590851
Izdevēji De Gruyter
Lapas 218
Izmēri 150 × 220 × 10 mm   ·   393 g

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