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The Evolution of Digital Advertising: From Banners to AI
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The Evolution of Digital Advertising: From Banners to AI
This book explores the evolution of digital advertising in the 21st century and explains how technology is transforming modern marketing strategies. It examines key trends such as video advertising, social media marketing, artificial intelligence in advertising, and changing consumer engagement in the digital marketing landscape.
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Tiks izlaists | 2026. gada 23. decembris |
| ISBN13 | 9783032257680 |
| Izdevēji | Springer Nature Switzerland AG |
| Lapas | 295 |
| Izmēri | 150 × 220 × 20 mm · 622 g (Svars (aptuveni)) |
| Redaktors | Jayawardena, Nirma Sadamali |
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