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Artificial Intelligence Transforming Marketing: Renewed Theoretical Bases and New Paradigms - Contributions to Management Science
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Artificial Intelligence Transforming Marketing: Renewed Theoretical Bases and New Paradigms - Contributions to Management Science
font-family: 'Times New Roman',serif;">This edited volume is an essential guide for marketing researchers, professionals, managers, and AI enthusiasts as it revisits and revitalizes academic marketing theories, highlighting AI's role in reshaping fundamental concepts and strategies.
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2026. gada 18. augusts |
| ISBN13 | 9783032223593 |
| Izdevēji | Springer Nature Switzerland AG |
| Lapas | 497 |
| Izmēri | 245 × 163 × 33 mm · 876 g |
| Valoda | Vācu |
| Redaktors | Botelho Pires, Paulo |
| Redaktors | Pratas, Joaquim |
| Redaktors | Santos, Jose Duarte |
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