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Marketing Theory and Practice in Romania: Model for the Developing World - Contributions to Management Science
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Marketing Theory and Practice in Romania: Model for the Developing World - Contributions to Management Science
It explores such topics as artificial intelligence, neuromarketing, introduction to international marketing, relationship marketing, sports marketing, retail marketing, marketing in family businesses, and tourism marketing, to name a few.
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2025. gada 24. jūlijs |
| ISBN13 | 9783031938740 |
| Izdevēji | Springer International Publishing AG |
| Lapas | 334 |
| Izmēri | 150 × 220 × 20 mm · 666 g |
| Valoda | Vācu |
| Redaktors | Pop, Nicolae Alexandru |
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