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Multidisciplinary Approaches to Contemporary Marketing: Digital Trends, Social Issues and Economics
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Multidisciplinary Approaches to Contemporary Marketing: Digital Trends, Social Issues and Economics
This book uniquely combines literature from different research fields of marketing, such as social and psychological perspectives, behavioral sciences, the digital era, sustainability, and corporate social responsibility, to present a multidisciplinary approach to marketing.
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2025. gada 10. jūnijs |
| ISBN13 | 9783031780257 |
| Izdevēji | Springer International Publishing AG |
| Lapas | 287 |
| Izmēri | 150 × 220 × 20 mm · 511 g |
| Valoda | Vācu |
| Redaktors | Esen, Fatih Sinan |
| Redaktors | Konyalioglu, Fatma Irem |
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