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Valuing Customer Engagement: Strategies to Measure and Maximize Profitability - Palgrave Executive Essentials V. Kumar 2nd ed. 2024 edition
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Valuing Customer Engagement: Strategies to Measure and Maximize Profitability - Palgrave Executive Essentials
V. Kumar
In recent years, the concept of customer engagement has evolved as a powerful tool in the managerial toolkit of firms to incorporate a profitable approach to customer management.
30 Illustrations, black and white; Approx. 400 p. 30 illus.
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2024. gada 10. februāris |
| Oriģinālā izdošanas datums | 2023 |
| ISBN13 | 9783031432958 |
| Izdevēji | Springer International Publishing AG |
| Izmēri | 150 × 220 × 20 mm · 500 g (Svars (aptuveni)) |
| Valoda | Angļu |
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