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Contemporary Trends in Marketing: Problems, Processes and Prospects - Palgrave Studies in Marketing, Organizations and Society 2023 edition
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Contemporary Trends in Marketing: Problems, Processes and Prospects - Palgrave Studies in Marketing, Organizations and Society
This edited volume explores marketing in the Post-COVID world and the significant changes that have recently hit the markets. Organized into seven themes, this volume will critique and connect the meaning of the “new normal” in marketing and topics such as the future of markets, post-pandemic consumer behaviour, and new marketing strategies.
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2024. gada 24. augusts |
| ISBN13 | 9783031365911 |
| Izdevēji | Springer International Publishing AG |
| Lapas | 149 |
| Izmēri | 150 × 220 × 10 mm · 226 g |
| Valoda | Vācu |
| Redaktors | Parayitam, Satyanarayana |
| Redaktors | Paul, Justin |
| Redaktors | Saini, Aarti |
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