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Digital Pricing: A Guide to Strategic Pricing for the Digital Economy - Management for Professionals Frank Frohmann 2023 edition
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Digital Pricing: A Guide to Strategic Pricing for the Digital Economy - Management for Professionals
Frank Frohmann
This is one of the first books to combine the current megatrend of digitalization and pricing as the most effective lever for increasing and sustaining profits.
338 pages, 1 Illustrations, color; 48 Illustrations, black and white; XV, 338 p. 49 illus., 1 illus.
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2024. gada 5. marts |
| ISBN13 | 9783031245930 |
| Izdevēji | Springer International Publishing AG |
| Lapas | 338 |
| Izmēri | 150 × 220 × 10 mm · 605 g |
| Valoda | Angļu |
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