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H2H Marketing: Case Studies on Human-to-Human Marketing - Springer Business Cases 2023 edition
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H2H Marketing: Case Studies on Human-to-Human Marketing - Springer Business Cases
H2H Marketing focuses on redefining the role of marketing by reorienting the mindset of decision-makers and integrating the concepts of Design Thinking, Service-Dominant Logic and Digitalization.
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2024. gada 20. jūlijs |
| ISBN13 | 9783031223952 |
| Izdevēji | Springer International Publishing AG |
| Lapas | 213 |
| Izmēri | 150 × 220 × 10 mm · 439 g |
| Valoda | Vācu |
| Redaktors | Haas, Maximilian |
| Redaktors | Kotler, Philip |
| Redaktors | Pfoertsch, Waldemar |
| Redaktors | Sponholz, Uwe |
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