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Integrated Marketing Communications: A Global Brand-Driven Approach Philip J. Kitchen Second Edition 2022 edition
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Integrated Marketing Communications: A Global Brand-Driven Approach
Philip J. Kitchen
Integrated Marketing Communications: A Global Brand-Driven Approach, 2nd edition presents an integrated and global framework to marketing communications, delivered in a highly readable, cohesive and succinct manner.
100 Illustrations, black and white; Approx. 320 p. 100 illus.
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2022. gada 4. janvāris |
| ISBN13 | 9783030764159 |
| Izdevēji | Springer Nature Switzerland AG |
| Lapas | 374 |
| Izmēri | 235 × 156 × 29 mm · 592 g |
| Valoda | Vācu |
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