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Cause-Related Marketing: Case Studies From a Global Perspective - Classroom Companion: Business 2021 edition
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Cause-Related Marketing: Case Studies From a Global Perspective - Classroom Companion: Business
This textbook uses a case study approach to present a variety of cause-related marketing campaigns that have been developed by companies, and NGOs. These innovative case studies help students understand how such campaigns affect for-profit and non-profit organizations, customers, and society in general.
435 pages, 93 Illustrations, color; 8 Illustrations, black and white; XXIV, 435 p. 101 illus., 93 il
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2021. gada 28. marts |
| ISBN13 | 9783030654542 |
| Izdevēji | Springer Nature Switzerland AG |
| Lapas | 435 |
| Izmēri | 150 × 220 × 20 mm · 973 g |
| Valoda | Vācu |
| Redaktors | Alves, Helena M. |
| Redaktors | Galan-Ladero, M. Mercedes |
| Redaktors | Galera-Casquet, Clementina |
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