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Brand Storytelling in the Digital Age: Theories, Practice and Application S M A Moin 1st ed. 2020 edition
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Brand Storytelling in the Digital Age: Theories, Practice and Application
S M A Moin
It reflects the dramatic shift in brand storytelling in which marketers are in the driving seat, leaving consumers to do the navigating.Based within the context of AI, the influence of VR, AR, big data, and new media, this book predicts a creative renaissance in brand storytelling;
100 pages, 1 Illustrations, color; 3 Illustrations, black and white; XXI, 100 p. 4 illus., 1 illus.
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2020. gada 27. oktobris |
| ISBN13 | 9783030590840 |
| Izdevēji | Springer Nature Switzerland AG |
| Lapas | 100 |
| Izmēri | 156 × 218 × 14 mm · 292 g |
| Valoda | Vācu |
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