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Gamification and Consumer Engagement: Creating Value in Context of ICT Development - Progress in IS 2021 edition
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Gamification and Consumer Engagement: Creating Value in Context of ICT Development - Progress in IS
In the context of rapid ICT development, this book focuses on how gamification affects consumer engagement and can be used to create a shared value for customers and companies.
216 pages, 17 Illustrations, black and white; VIII, 216 p. 17 illus.
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2020. gada 13. novembris |
| ISBN13 | 9783030542047 |
| Izdevēji | Springer Nature Switzerland AG |
| Lapas | 216 |
| Izmēri | 150 × 220 × 20 mm · 494 g |
| Valoda | Vācu |
| Redaktors | Banyte, Jurate |
| Redaktors | Gatautis, Rimantas |
| Redaktors | Vitkauskaite, Elena |
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