Pastāsti draugiem par šo preci:
The Pricing Puzzle: How to Understand and Create Impactful Pricing for Your Products Jan Y. Yang 1st ed. 2020 edition
The Pricing Puzzle: How to Understand and Create Impactful Pricing for Your Products
Jan Y. Yang
The author also presents a number of stories from China, a "price wonderland" in which he, both as a consumer and a pricing consultant, has observed unconventional pricing practices rarely found elsewhere, such as the frequent use of negative prices among tech unicorns, i.e., sellers paying consumers to use their products.
173 pages, 35 Illustrations, black and white; XIII, 173 p. 35 illus.
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2020. gada 25. augusts |
| ISBN13 | 9783030507763 |
| Izdevēji | Springer Nature Switzerland AG |
| Lapas | 173 |
| Izmēri | 233 × 155 × 19 mm · 294 g |
| Valoda | Vācu |