Pastāsti draugiem par šo preci:
The Experience Logic as a New Perspective for Marketing Management: From Theory to Practical Applications in Different Sectors - International Series in Advanced Management Studies Softcover Reprint of the Original 1st 2018 edition
The Experience Logic as a New Perspective for Marketing Management: From Theory to Practical Applications in Different Sectors - International Series in Advanced Management Studies
This book provides stimulating insights into the ways in which the adoption of experience logic can revitalize marketing perspectives and stimulate novel approaches to the creation and delivery of value.
220 pages, 7 Illustrations, black and white; VIII, 220 p. 7 illus.
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2019. gada 24. janvāris |
| ISBN13 | 9783030084783 |
| Izdevēji | Springer Nature Switzerland AG |
| Lapas | 220 |
| Izmēri | 150 × 220 × 10 mm · 326 g |
| Valoda | Vācu |
| Redaktors | Forlani, Fabio |
| Redaktors | Pencarelli, Tonino |