The Experience Logic as a New Perspective for Marketing Management: From Theory to Practical Applications in Different Sectors - International Series in Advanced Management Studies -  - Grāmatas - Springer Nature Switzerland AG - 9783030084783 - 2019. gada 24. janvāris
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The Experience Logic as a New Perspective for Marketing Management: From Theory to Practical Applications in Different Sectors - International Series in Advanced Management Studies Softcover Reprint of the Original 1st 2018 edition

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This book provides stimulating insights into the ways in which the adoption of experience logic can revitalize marketing perspectives and stimulate novel approaches to the creation and delivery of value.


220 pages, 7 Illustrations, black and white; VIII, 220 p. 7 illus.

Mediji Grāmatas     Paperback Book   (Grāmata ar mīksto vāku un līmēto muguru)
Izlaists 2019. gada 24. janvāris
ISBN13 9783030084783
Izdevēji Springer Nature Switzerland AG
Lapas 220
Izmēri 150 × 220 × 10 mm   ·   326 g
Valoda Vācu  
Redaktors Forlani, Fabio
Redaktors Pencarelli, Tonino

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