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The Fundamentals of Branding - Fundamentals Melissa Davis
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The Fundamentals of Branding - Fundamentals
Melissa Davis
Branding is a discipline that has emerged over the last century to become a ubiquitous force in marketing. This book introduces readers to the basic principles behind the creation and development of successful brands. It offers an overview of the foundations of building, developing and maintaining brands.
184 pages, 200 colour images
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2009. gada 12. novembris |
| ISBN13 | 9782940373987 |
| Izdevēji | Bloomsbury Publishing PLC |
| Lapas | 184 |
| Izmēri | 200 × 229 × 16 mm · 666 g |
| Valoda | Angļu |
