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Les marques Capital de l'entreprise
Jean-Noel Kapferer
Cette nouvelle édition, totalement renouvelée, est le fruit de quinze ans de conseil et de recherches.
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2015 |
| ISBN13 | 9782212539080 |
| Izdevēji | Eyrolles Group |
| Lapas | 824 |
| Izmēri | 170 × 244 × 41 mm · 1,29 kg |
| Valoda | Franču |
![Cover for Jean-Noel Kapferer · Rumors: Uses, Interpretation and Necessity (Paperback Book) [Rep Tra edition] (2013)](https://imusic.b-cdn.net/images/item/original/558/9781412851558.jpg?jean-noel-kapferer-2013-rumors-uses-interpretation-and-necessity-paperback-book&class=scaled&v=1410073322)
![Cover for Jean-Noel Kapferer · The New Strategic Brand Management: Advanced Insights and Strategic Thinking (Paperback Book) [5 Revised edition] (2012)](https://imusic.b-cdn.net/images/item/original/155/9780749465155.jpg?jean-noel-kapferer-2012-the-new-strategic-brand-management-advanced-insights-and-strategic-thinking-paperback-book&class=scaled&v=1402324721)
