Evan Rogoff

The Tech Entrepreneur's Financial Playbook: Winning Plays for Forming, Financing & Operating Tech Companies Evan Rogoff

When an entrepreneur starts a business, his or her focus is on developing a product or service to sell to customers, and then on landing the initial customers. Off the radar for most entrepreneurs are mundane tasks relating to accounting, finance, governance and human resources. These tasks are often ignored by small companies that don't know what to do and are confused by complex requirements from various jurisdictions. Yet these roles are critical to every company large and small. Without back office tasks being performed regularly and accurately, a company will be swamped during due diligence from an investor or acquirer. Or a surprise state tax audit could turn ugly. Also, management won't understand how the company is performing or how much capital is available to reinvest in growth. But these responsibilities can be addressed simply and at a low cost in any small technology business. Built on three decades of entrepreneurship and honed by experience working with dozens of entrepreneurs, this text guides entrepreneurs on best practices for the necessary back office functions of a technology business. This text includes steps to effectively implement simple procedures so that finance and administration doesn't impede the company's growth or valuation.