Bob Cohen

Secrets of Internet Marketing Bob Cohen

Whether you're a small business or a marketing pro, this book will help you ramp up your Internet marketing to new levels. If you are looking to hire an Internet marketing contractor or someone for your staff, this book is a must read. One of the most comprehensive books on Internet marketing, topics covered include email lists, Google AdWords, Search Engine Optimization, Shopping Carts, Social Media, Local Listings and essential tools. This book is used in Bob Cohen's certificate program on Internet Marketing at California Community Colleges. Find out what each method of Internet marketing can do for your business and how to choose the most effective ones to invest your time and money. With a unique 9 step approach and worksheets to identifying your target customer, you'll be able to determine the best marketing approach for your business, how to plan for it, set a budget, and do it yourself or know what to ask and expect from a contractor. These nine steps will guide you through a complete online marketing process: Step 1: Targeting - identify the audience you're trying to reach. Step 2: Content - providing content that appeals to your target audience. Step 3: Branding - creating a brand name that's recognizable and easy to remember, everywhere on the internet. Step 4: Website - creating and adding to your website, and what features a good website needs. Step 5: Search Marketing - Search Engine Optimization and paid search for visibility. Step 6: Social Media Marketing - how to gain visibility on social media sites like Facebook, etc. Step 7: Email Marketing - using email to push information to interested prospects and customers. Step 8: e-commerce - deliver products/services to customers and accept payment. Step 9: Planning - create and follow a plan to organize your marketing tasks.