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Social Media Marketing: Strategies in Utilizing Consumer-Generated Content Emi Moriuchi Second edition
Social Media Marketing: Strategies in Utilizing Consumer-Generated Content
Emi Moriuchi
Explains why it is even more important today that brands use consumer voices to advocate their brands. In this lively and practical book, the author uses theories to explain consumer psychology and offers practical examples of which social media platforms are conducive to consumer-generated content and why.
166 pages
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2019. gada 30. marts |
| ISBN13 | 9781948976787 |
| Izdevēji | Business Expert Press |
| Lapas | 166 |
| Izmēri | 229 × 152 × 11 mm · 246 g |
| Valoda | Angļu |