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Marketing Communications: Principles and Practice Kitchen, Philip (University of Hull) New edition
Marketing Communications: Principles and Practice
Kitchen, Philip (University of Hull)
Provides a detailed study of the practical and theoretical frameworks underpinning marketing communications. Illustrated by numerous case vignettes, this book draws on the opinions, views, expertise and understanding of a large number of authors/contributors, who are recognised experts in their respective domains.
512 pages, illustrations, bibliography, index
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 1998. gada 19. novembris |
| ISBN13 | 9781861521965 |
| Izdevēji | Cengage Learning EMEA |
| Lapas | 512 |
| Izmēri | 190 × 244 × 32 mm · 1,03 kg |
| Redaktors | Kitchen, Philip J. |