Jim Dunn

Public Relations Techniques That Work (Business Action Pocketbook Series) Jim Dunn

This pocketbook offers advice on effective public relations. From the role of the PR officer to fees and costs and the effective use of PR in radio and television, the text details the "rules" and steps to be taken in order to develop successful media relations. Key areas covered include; dealing with the media; setting up and operating the PR office; press conferences, media events and interviews; using radio and television for PR; public relations photography; PR on a small budget; new product launches; and crisis PR - how to handle emergencies.