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Service Marketing - SAGE Library in Marketing Steve Baron Four-volume Set Ed. edition
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Service Marketing - SAGE Library in Marketing
Steve Baron
Structured around the evolution of service marketing scholarship in the last 40 years, this collection gives a detailed account of the relationship between the theory and practice of service marketing and the changing social, economic and technical environments over time.
1696 pages, Illustrations
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2010. gada 30. septembris |
| ISBN13 | 9781849205740 |
| Izdevēji | Sage Publications Ltd |
| Lapas | 1696 |
| Izmēri | 150 × 220 × 20 mm · 3,18 kg |
| Redaktors | Baron, Steve |
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